Category Archives: Main
AeroPay Express is a network made up of financial institutions who offer AeroPay Express Virtual credit cards. Like the early credit card days, where multiple networks could confuse the market and eventually be rejected by buyers and sellers. AeroPay Express is positioning to be the recognized brand for Early Paying Vendors. Without a strong unitednetwork, if a buyer does decide to settle on an early pay system, he/she will most likely choose the one with the largest network and best name recognition. At the end of the day only a handful of companies will survive major disruption in the marketplace.
When Goliath enters a market, there is sure to be major disruption. That’s exactly what happened in 1958 when the Bank of America, one of the nation’s largest banks launched the BankAmericard. The introduction of the BankAmericard essentially shut other California banks out of a new lucrative market for credit cards. Within a year, BofA had issued over 2 million cards and signed up 22,000 merchants, making them a giant in a new industry.
Mistranslations of campaigns can be very comical at times, but it can also lead to disaster for the executives in charge of those campaigns. In FashionBeans’ recent article, Foreign Ads And Brand Names That Got Lost In Translation, Steve Troy, CEO and founder of AeroFund Financial and AeroPay Express, discusses the importance behind brand naming and how to best avoid mistranslations that could doom your campaign.
If you have ever applied for or received a line of credit from a bank or finance company, you know the process can be long, detailed and downright painful. It starts with being grilled about your business, your credit is scrutinized, and your collateral analyzed. Bankers smile and joke with you while asking for a litany of paperwork, “to get the process started”: